- The Bank’s exceptional services and innovative digital channels are supported by its digitally native and client-centric approach
- The Bank is committed to humanizing its experiences and continuously rewarding its clients by launching prize campaigns and exclusive offers
- The Bank has consistently elevated its strategic partnerships, particularly with its most prominent collaborations last year with Informa Markets and Solidarity Bahrain
Al Salam Bank has recently won “Best Retail Bank in Bahrain” from the MEA Finance Awards 2023, for the second consecutive year. This achievement underscores the Bank’s various milestones in digitization, in addition to its commitment to simplifying its retail services and delivering an enriching, personalized banking experience.
The MEA Finance Awards recognizes leading banking and financial institutions in digital transformation. Al Salam Bank has demonstrated continued excellence across its innovative retail digital services, further supported by its forward-thinking digitally-native approach focused on meeting the needs of its clients to create an unparalleled banking experience.
As part of its commitment to humanizing the client experience, Al Salam Bank continuously strives to reward its loyal clients by launching a number of prize campaigns and exclusive offers, in addition to the Danat Savings Scheme released annually with bigger and additional prizes. The Bank has recently launched the latest edition of the prize scheme for 2024 with the biggest prizes in the Kingdom. Clients have the opportunity to win four grand prizes, including a salary prize worth BD 20,000, a luxurious waterfront villa from Al Naseem located in Diyar Al Muharraq, and two cash prizes worth BD 1 million for each winner.
Over the past year, Al Salam Bank has also initiated several strategic partnerships, including its agreement with Informa Markets, a global events and exhibition organizer, making the Bank the official sponsor and exclusive banking and finance institution at select Informa Markets exhibitions, including the Autumn Fair, Jewellery Arabia, and Scent Arabia. Additionally, Al Salam Bank provides a comprehensive range of digital payment solutions to enable both participants and visitors of the exhibitions to complete their financial transactions easily, in addition to reducing their usage of cash in line with its sustainability goals.
The Bank has also partnered with Solidarity Bahrain to launch Al Salam Takaful, which gives clients a wide range of Sharia-compliant insurance products. Individuals benefit from fire, auto, travel, domestic helper, pleasure craft, personal accident insurance, and group medical health for families. The collaboration further positioned the Bank as a one-stop-shop for banking and insurance products.
Al Salam Bank is dedicated to investing in the career development of its employees by launching several internal training initiatives. In 2023, the Bank launched its Retail Academy, a training program in collaboration with leading trainers in the field, Bahrain Institute of Banking and Finance (BIBF), as well as Asas Training and Roaa for Training & Consulting. The program was launched with the aim of equipping employees with the necessary skills and knowledge in retail banking designed to deliver exceptional client servicing across all facets of retail banking.
Commenting on the occasion, Mr. Mohammed Buhijji, Head of Retail Banking at Al Salam Bank, said: “We endeavor to adopt the latest in the FinTech realm, as we focus on delivering initiatives that support our efforts to elevate our clients’ banking experience. This remains central to our organizational work and ongoing motivation to drive the Bank towards further achievements and new successes on a local, regional, and international scale. This award is a testament to our efforts and commitment to our brand promise to ‘nurture relationships by enriching experiences’ by adopting various innovative solutions and ways to streamline our clients’ financial transactions and facilitate their daily lives.”
The Bank strives to make a paradigm shift in its banking experience, by delivering innovative and exceptional services through various digital platforms, including the mobile application, virtual branch, WhatsApp, and the online chatbot.
