{"id":6043,"date":"2021-09-20T00:00:00","date_gmt":"2021-09-19T21:00:00","guid":{"rendered":"https:\/\/alsalambank.com\/al-salam-bank-unveils-its-newly-formed-brand-dna\/"},"modified":"2021-09-20T00:00:00","modified_gmt":"2021-09-19T21:00:00","slug":"al-salam-bank-unveils-its-newly-formed-brand-dna","status":"publish","type":"post","link":"https:\/\/www.alsalambank.com\/en\/al-salam-bank-unveils-its-newly-formed-brand-dna\/","title":{"rendered":"\u200bAl Salam Bank Unveils its Newly Formed Brand DNA"},"content":{"rendered":"<ul>\n<li><span style=\"font-weight:bolder;\">A new brand promise is unveiled \u2018We nurture relationships by enriching experiences\u2019<\/span><\/li>\n<li><span style=\"font-weight:bolder;\">The Bank unveils new values and guiding principles under a new Brand DNA<\/span><\/li>\n<li><span style=\"font-weight:bolder;\">The Bank\u2019s new CSR Platform \u2018Helping Hands\u2019 is announced<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:1rem;\">Al Sal<\/span><span style=\"font-size:1rem;\">am<\/span><span style=\"font-size:1rem;\"> Ban<\/span><span style=\"font-size:1rem;\">k recently held an exclusive key-note event at the glittering Bahrain National Theatre, one of the largest theatres in the Arab world, which has emerged as an architectural landmark that embodies the artistic and cultural dynamism of the Kingdom. The event was held in celebration of the Bank\u2019s newly launched Brand DNA, in the presence of the Bank\u2019s Board of Directors and Executive Management, attended by the Bank\u2019s employees, which were seated socially distanced as an added precautionary measure.<\/span><\/p>\n<p>Addressing the Bank\u2019s employees, Rafik Nayed, Group Chief Executive Officer (Group CEO) revealed, \u201cWith the introduction of our new Brand DNA, we are embarking on a new era and a new visionary journey. It\u2019s given rise to a more conscious brand, one that goes beyond purpose, which encapsulates the spirit of who we are At Al Salam Bank\u201d.<\/p>\n<p>\u201cLike human DNA, every company has its own Brand DNA, its own genetic make-up that makes it unique. Unlike human DNA, we get to choose what kind of DNA at Al Salam. It will ensure that all our clients\u2019 needs are met across every level and department in the bank and therein lies the heart of Al Salam\u2019s Brand DNA, underlining our collective purpose, lies our Brand Promise \u2013 We nurture relationships by enriching experiences.\u201d the Group CEO added.<\/p>\n<p>The Bank\u2019s new DNA comprises of revived Brand Values that support the Bank\u2019s collaborative work culture, as well as the following Guiding Principles; We Enchant our Clients, We Inspire Our People. We are Digitally Native, We Do the Right Thing, and We Act with Empathy.<\/p>\n<p>In line with its commitment to support the social and financial wellbeing of the community, and as part of the first chapter of its exciting new journey, the Bank also announced the launch of Al Salam\u2019s community-led platform \u2018Al Salam Helping Hands\u2019.<\/p>\n<p>\n   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al Salam Bank recently held an exclusive key-note event at the glittering Bahrain National Theatre, one of the largest theatres in the Arab world, which has emerged as an architectural landmark that embodies the artistic and cultural dynamism of the Kingdom. The event was held in celebration of the Bank\u2019s newly launched Brand DNA, in the presence of the Bank\u2019s Board of Directors and Executive Management, attended by the Bank\u2019s employees, which were seated socially distanced as an added precautionary measure.<\/p>\n","protected":false},"author":1,"featured_media":5216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/posts\/6043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/comments?post=6043"}],"version-history":[{"count":0,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/posts\/6043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/media\/5216"}],"wp:attachment":[{"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/media?parent=6043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/categories?post=6043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alsalambank.com\/en\/wp-json\/wp\/v2\/tags?post=6043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}