Al Salam Bank has announced its collaboration with Visa to launch a football-inspired campaign featuring global football star Lamine Yamal, introducing a Limited Edition Visa Multi-Currency Debit Card, an interactive Fan Zone experience, and a special card usage campaign designed to bring together everyday spending, football engagement, and rewarding client experiences.
As part of the campaign, clients can apply through the Al Salam Bank App and instantly receive the Limited Edition Visa Multi-Currency Debit Card, featuring Lamine Yamal’s image and signature. The card has been designed to offer clients a distinctive payment experience inspired by the excitement and global appeal of football, while combining the convenience of digital banking with lifestyle-driven rewards.
Clients will also have the opportunity to increase their chances of winning a fully paid trip to meet Lamine Yamal in Barcelona, thanks to Visa in addition to monthly cash prizes of up to BD 5,000, when using their eligible Al Salam Bank Visa Credit Cards, Visa Prepaid Cards, or Visa Multi-Currency Debit Cards for online, local, and international purchases throughout the campaign period until 31 August 2026, subject to the card campaign’s terms and conditions.
The campaign will also feature the Al Salam Bank Fan Zone at Marassi Galleria from 10 June to 8 October 2026, offering football fans and families an interactive destination with football-themed activities, games, challenges, and campaign-related prize opportunities. The Fan Zone will also offer exclusive watch party experiences, where visitors can enjoy selected matches in an engaging football-inspired atmosphere.
Commenting on the occasion, Rafik Nayed, Group Chief Executive Officer of Al Salam Bank, said: “Through our collaboration with Visa, we are pleased to introduce a campaign that combines the convenience of digital payments with the passion of football through engaging and rewarding experiences for our clients. The launch of the Limited Edition Lamine Yamal Visa Multi-Currency Debit Card, alongside the Fan Zone experience and special card usage campaign, reflects our continued focus on delivering innovative, lifestyle-driven banking propositions that create meaningful engagement with our clients and communities.”
Commenting on the launch, Ahmed ElKaffass, Visa’s Country Manager for Bahrain, said: “Football unites generations, transcends borders, and turns ordinary moments into lasting memories. At Visa, our commitment to the sport runs deep, built over years of bringing fans closer to the game they love. Our collaboration with Al Salam Bank is a natural extension of that journey, connecting the trust and seamlessness of Visa payments with the passion of football to create something that truly matters to people.”
The campaign reinforces Al Salam Bank’s commitment to delivering innovative and client-centric banking experiences by combining instant digital card issuance, everyday Visa card usage, lifestyle-led rewards, and interactive football experiences across digital and physical touchpoints.
Clients can participate by applying for the Limited Edition Visa Multi-Currency Debit Card through the Al Salam Bank App and using eligible Al Salam Bank Visa cards throughout the card campaign period.
Through this campaign, Al Salam Bank reinforces its support to “Project Dream” initiative, a youth football development program designed to contribute to national efforts aimed at identifying and nurturing young football talent. Implemented in collaboration with OLÉ Football Academy and Tumooh Sport Management, the initiative helps develop participants’ skills and prepares them for potential opportunities to join Bahrain’s national football teams, supporting the Kingdom’s aspirations for the FIFA World Cup 2030 and 2034.